American Textile Company introduces bedding products with ground-breaking HeiQ Allergen* Tech

Micheal Johnson


New collaboration will convey further allergy aid to America’s No. 1 allergy bedding resolution, AllerEase

®



NEW YORK


,


March 10, 2023


/PRNewswire/ — Bedding producer American Textile Corporation (ATC) enters a partnership with the Swiss resources innovation firm HeiQ to introduce many bedding products with HeiQ Allergen* Tech for the North American market.

ATC and HeiQ declared a partnership for HeiQ Allergen* Tech software to mattress and pillow protectors, pillows, mattress pads, comforters, as effectively as blankets, throws, and other bedding products groups covering the

Usa

,

Canada

, and

Mexico

, meant to provide deeper aid to allergy sufferers.

The initially products and solutions from ATC showcasing HeiQ Allergen* Tech will be offered in the current market in 2024 less than the renowned manufacturers AllerEase

®

, the No. 1 selling allergy bedding alternative in

North The united states

, and Sealy

®

, the No. 1 promoting in general bedding brand. Items showcasing HeiQ Allergen* Tech will be promoted under ATC’s very own CleanBoost™ engineering name.

HeiQ Allergen

*

Tech was introduced at the conclude of 2022 and is a 100{5e37bb13eee9fcae577c356a6edbd948fa817adb745f8ff03ff00bd2962a045d} bio-primarily based, obviously derived technological innovation that reduces users’ publicity to inanimate allergens these types of as residence dust mite subject, and pet allergens with the help of energetic probiotics. It offers 1 of the simplest and most price-powerful methods to lessen allergen publicity in the bedroom.

This innovation from HeiQ has been granted the Allergy British isles Seal of Approval by The British Allergy Foundation subsequent a extensive overview and evaluation of the know-how. In addition, it has been examined and accredited by BMA Labor, an accredited lab in Bochum,

Germany

, to successfully decrease 96.6{5e37bb13eee9fcae577c356a6edbd948fa817adb745f8ff03ff00bd2962a045d} of house dust mite subject allergen, 83.6{5e37bb13eee9fcae577c356a6edbd948fa817adb745f8ff03ff00bd2962a045d} of cat hair allergen, and 76.5{5e37bb13eee9fcae577c356a6edbd948fa817adb745f8ff03ff00bd2962a045d} of pet hair allergen.


Patrick Seiffert

, SVP of Item Enhancement and Advertising at American Textile Firm explained, “Our new AllerEase

®

CleanBoost



items will be the first-ever answer to present dual-action defense in opposition to allergens. By combining our knowledge in allergen barrier bedding with HeiQ’s innovative cloth know-how, we are very pleased to introduce a product that not only blocks inanimate allergens but also lessens them on and close to the bedding.”

HeiQ Team Co-Founder and CEO,

Carlo Centonze

stated, “We thank ATC’s trust in HeiQ over many yrs. ATC has often been a pioneer in adopting HeiQ’s most recent improvements and bringing functionalized bedding merchandise to their consumers. Our character-primarily based cleanliness methods are revolutionizing the multi-billion-dollar dwelling textiles marketplace. With about 90{5e37bb13eee9fcae577c356a6edbd948fa817adb745f8ff03ff00bd2962a045d} of bedrooms in the US containing three or much more detectable allergens, our partnership with ATC will make a true variance in people’s life, and that is what matters most to us. HeiQ Allergen* Tech can drastically boost bedding solutions, but it can also be utilized to curtains, carpet, and upholstery.”

New products and solutions below this partnership amongst the American Textile Enterprise and HeiQ will be launched at the Residence & Textiles Market place Week in

New York

from

March 13


th

to 16

th

. Items showcasing HeiQ Allergen

*

Tech will be showcased in the American Textile Business Showroom at 230 Fifth Avenue, 15

th

Flooring, NY 10001. The collaboration arrives at a time when buyers are beginning to expertise the initial effects of the spring allergy season and experts say allergy seasons are getting to be longer and additional extreme.

**



*

Inanimate allergens this sort of as dwelling dust mite issue & pet allergens.




**

In accordance to

the USDA

About American Textile Enterprise


Pittsburgh

-centered American Textile Corporation is a foremost supplier of performance snooze answers to retail, eCommerce, and hospitality shoppers all through

North The us

and globally. The company’s owned brand portfolio consists of AllerEase

®

and Tranquility



, as nicely as licensed makes Sealy

®

and Tempur-Pedic

®

. American Textile Company is a strategic provider of retailer brand and OEM bedding products to the world’s leading stores. Go to

americantextile.com

to understand more about our small business, individuals, and

Sustainability Influence Report

.

About HeiQ

Launched in 2005 as a spin-off from the

Swiss Federal Institute

of Technology Zurich (

ETH

) and mentioned on the London Stock Trade Key Market (XLON:HEIQ), HeiQ is a leader in textile and components innovation producing some of the most effective, sturdy and large-efficiency technologies on the marketplace right now. HeiQ strives to improve the lives of billions of persons by means of groundbreaking textiles and resources innovation. Combining 3 regions of knowledge – scientific research, specialty supplies producing, and customer component branding – HeiQ is the great innovation associate to develop differentiating and sustainable products and seize the added benefit at the point of sale. With its 14 offices, 7 production web sites, and 7 R&D hubs, HeiQ right now employs 240 industry experts. It has a total potential of 45’000 tons of specialty chemicals for each yr and serves around 1’000 industrial shoppers in in excess of 60 international locations. Nowadays, HeiQ’s buyer products and professional medical units can be uncovered in 56 international locations. For extra information and facts, go to

www.heiq.com

Cision
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https://www.prnewswire.com/information-releases/american-textile-firm-introduces-bedding-products and solutions-with-ground-breaking-heiq-allergen-tech-301768863.html

Resource American Textile Firm

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